You're ignoring effective media marketing channels. You're wasting a lot of money on the offline seminar and expensive hall rental costs. Webinar is a marketing channel that helps you reduce costs by 90% but still gain high profits. Why don’t you use it?
In the age of technology, you need to know how to use webinar – a very powerful tool of the internet. Let's find out what is Webinar? What benefits does it bring?
Webinar is an online event taken place on the Internet by a company or an organization. Webinar is in brief of web-based and seminar.
Webinar organizers make a specific plan, sending a notice to the participants or promoting the webinar to everyone being interested in joining. When a webinar begins, the participants will log on the site and follow the event directly.
Webinar allows the introducer to share slides, videos, web pages, whiteboard or other multimedia data to clients everywhere.
Webinar has audio and video components. Video components are usually shared through a web browser. The audio components are usually transmitted through computer speakers or a telephone of the participants.
Live webinar allows attendees to interact with the organizers through the computer's microphone or chat window for asking questions, or indicating their opinions on a certain issue. Some webinars are recorded to review.
Webinar is very popular in the world and is a tool that allows companies to save costs and increase operational efficiency.
1. Webinar with a B2B marketing plan
To know where to start with a webinar (specialized workshop organized on the web) is very important to its success, but it is difficult for everyone, even the best experts in the field of marketing.
Though, understanding how to create effective procedures will need more time, they must continue their efforts to achieve targeted customers with this relatively new marketing tool.
In fact, B2B business operations take place for a few months as building trust among potential buyers and sellers. Webinars can be used not only bring the new direction for the business, but also help the current orientations achieve better efficiency with the final result of signing contracts. Hence, more than the successful approach, it creates much more favorable for the identification of geared point between webinars and the entire business cycle.
When looking at a marketing plan, the following provides an opportunity to determine the effectiveness of arranging a webinar.
2. Publicize products
Organizing a webinar revolving around the issue of new products made to prove the superiority of the product is a great attempt of applying a webinar. However, it's obviously not a good idea, especially in the title and description of the webinar. Doing so will extinguish the prospects and client participation will be low.
Instead, the content of the webinar should focus on the current problems of the sector; and if possible, use the opinion of neutral experts. If webinar provides useful information, prospects the company will naturally seek to organize the webinar to find solutions for them.
3. Promote potential ability
When the new product is publicized, specific operating characteristics of the company is to design marketing campaigns focusing on the differences. If so, for example, any company has its own characteristics in its products. A campaign combines the typical characteristics of its products with a webinar as a part of promotion activities can bring a strong development. Combining a webinar with the government's policy on any issue in this field can strongly attract client participation.
4. Special campaign
If a vertical approach being made to serve a special campaign, this will be a great opportunity for combining webinar with the plan. Clients will become more special, while the webinar will be more successful.
The webinar aiming at key markets can be promoted via special letters, trade exhibitions, events or social networks.
5. Events in the major
Is there any trade show or event being held based on a fixed agenda? Please use these meeting opportunities to announce potential customers about a webinar especially related to the theme of those events. Focusing on the access time. Previously, webinar can be processed via using the list of people taking part in exhibits, events. Moreover, webinar should be held in the nearest week after the end of the events.
Another option to promote the webinar widely at events, exhibitions and conduct it in the next few weeks, is setting the time that events’ participants can join the webinar following their schedule.
6. The adjusted alterations
If the potential targeted client is faced with requirements to change, and these changes keep the leading position in the problems they encountered, using these alterations as a theme of the webinar will be more attractive. However, ensure that the information or perspectives have been evaluated to increase the understanding of the potential customers about the changes.
There were reports made annually according to a fixed schedule, according to reports of Gartner Research Magic. If the determination of time to organize a webinar is taken into account, it should be held based on the agenda of reports. Of course, wait until those reports are publicized to define the arrangement and the time before the start of the promoting activities of the webinar. The theme of the webinar could centre round themes of the reports. Besides, a copy of the reports will be provided to all people attending the webinar (usually these reports have to be bought from the analysis service provider).
8. Combining some programs
If the combination of members’ programs has definitely been arranged, a perfect way to increase the number of clients and their interests to the webinar is enhancing this relationship. A fascinating and wider theme can be created. The mailing list can be used to the maximum and the costs of organizing are shared. It is beneficial for all parties.
9. Geographic expansion
Introducing a company to a new region, which is the better way to use the webinar focusing on the characteristics of that area? Take the time to learn the local customs in order to serve activities such as emailing, phoning, translating and construction processing prior to the implementation of an international webinar. However, customs and traditions of each country are very different.
The strength of the webinar is to increase the client's attention to the prospects of marketing campaigns. If it is done well, the developing prospects are enormous.
10. Which is a good Webinar service?
With premium features, a webinar will provide the very high economic efficiency if enterprises make a good use of it. Is a premium service like that too expensive? No, the cost of monthly investment is so small.
I often use a webinar package with about 97 $/month. It is very effective within the cost is nearly $ 1,200/year. However, since I knew a package that only costs $ 397 / year through my friend, it is absolutely amazing to own remarkable features. Why does this great tool help your business earn hundreds of thousands USD/year and even more?
Source: KH&HTQT collection