Want Lashes Like Rihanna? Fenty Beauty's First Mascara is Almost Here

Fenty Beauty, Rihanna

Courtesy of Fenty Beauty

It feels like just yesterday that Rihanna dropped her range of Snap Shadows. Arriving in eight six-pan mini eyeshadow palettes, they rounded off 2019 nicely. For 2020 she had wasted no time in delighting her fans by announcing the launch of Fenty Beauty’s first mascara. Dubbed Full Frontal Volume, Lift & Curl Mascara has been created so you can achieve signature lashes yourself.

Courtesy of Fenty Beauty

Courtesy of Fenty Beauty

The brush follows a flat-to-fat design. The former created to define and curl whilst the latter picking up and holding the maximum amount of product possible. This means lashes will be covered and lifted, with not a single hair forgotten. As for the formula it is easily , meaning one layer for day and three or four for a more dramatic look in the evening. Due to the shape of the brush, you can define and separate lashes too, meaning you can also create several different looks.

Fenty Beauty, Rihanna

Courtesy of Fenty Beauty

Rihanna herself was part of the testing. Ensuring it stood up to smudging, sweat and tears you can expect long-lasting color and volume all day long. Arriving in “Cuz I’m Black”, a rich black shade which has also been used for the FlyLiner, the mascara arrives in Sephora stores across the region, Sephora.com and on Fentybeauty.com on January 16 and retails AED/SAR125.