1. EASY DETECT AND GATHER TARGETED CUSTOMERS:
In business, having many targeted customers are very important. Thus, with “Online”, you can easily find out and connect with targeted customers. For example, just look at someone's profile on Facebook, you can know whether they are your targeted customers or not. If you create a group on Facebook, you can invite and connect with a lot of customers according to your aims. With “Offline”, it is difficult. Seeing someone, how do you know exactly where they are or what they do? And is it easy for you to set up offline teams or clubs frequently?
2. EASY ACCESS TO TARGETED CUSTOMERS:
With “Offline”, discovering targeted customers is difficult. However, approaching them is even harder to ask them for an appointment within their pleasure and punctuality. If you meet them in a workshop, you have to wait until breaking out or in the end to get acquainted with them. With “Online”, it is just an invitation that you will have an opportunity to start a relationship.
3. EASILY INTERACT WITH TARGETED CUSTOMERS:
When you have built relationships with targeted customers on the internet, it is easy to interact with them all the time or everywhere. Just listen and track what your targeted customers say and share. Or when you share a compelling article, the targeted customers will welcome and share with their friends. With “Online”, there are many tools to exchange information such as: discussion forums, chat, email, and webinar (online seminar), etc.
4. EASILY CONTROL AND EASILY CARE ABOUT TARGETED CUSTOMERS:
With “Offline” it is difficult to know what your targeted customers think after discussing with them. In fact, they are afraid to tell you the answer or refuse, so you will not know whether to continue or stop.
If you send them a letter, how can you know whether or not they have received? And do they read or leave? You’ll never know.
How about with “Online”? It is so much easier. Just send an email, you will immediately know whether your email has been sent or not, or know have they opened yet? How many times have they read? How many times have they clicked on your links (it means they have visited your company)? Or how many people have they shared?
- Through our website, we can also know clearly which targeted customers have visited the website, who they are and where they are.
- Through an article posted on social networks, we know the number of people are watching, like and share with their friends.- Through the poll campaign of targeted customers, you may know clearly the needs of customers.
5. SAVE TIME, COSTS AND HUMAN RESOURCES TO THE MAXIMUM
To have 100 targeted customers in an offline workshop, according to you, how much time, money and how many human resources will you lose? Certainly not, right? But with “Online”, only just 1 day and do not waste any money, you can still invite 100 targeted customers to an online seminar (Webinar) to listen to your presentation and see what you share (visitors will see all your sharing on their computer). Everything likes in offline. However, one difference is that you can put customers attending the online seminar into automatically caring mode to improve the relations and not waste too much time.
For another example, you want to send 10,000 letters by email to targeted customers. Each letter you will have to pay for printing envelopes, the content of messages and postage (normally send) up to $ 2.5 / client in total. You get $2.5 x 10,000 customers = $ 25,000. Besides, you must have a lot of staffs packaging envelopes and transporting mails to the post office. But what is next?
You can’t control who receive mails or how can they read mails? If you want to control, how many people you must have to call the customers? How much money to pay for calling, as well as staffs’ salaries? Thus, you obviously have to spend a lot of money and need a lot of manpower and time, but the results were not clear. If you use email marketing, you only need one employee composing and sending within 60 minutes to complete. If you use a professional email marketing service, you only have to spend $5, then you will be reported very clearly about the statistics of people who opened the email, who did not open the email and who visited your website while viewing an email. If anyone unopened mail, you can send it back to them very easily. Moreover, corrupted emails will be removed from the list.
6. EFFECTIVE COMMUNICATION:
Have you ever done marketing with brochures on the road yet? If so, before doing it, have you ever thought about how customers show their emotion? Generally, they will not respect you because you're disfiguring streets and obstructing traffic, and does a brochure can convey expecting contents? Of course not. So how can targeted customers feel good about your solution or your product? How about an article mixing images with videos? Certainly it will convey all the content that you want to bring to your targeted customers. It will be sent to the right person that you want, right time that customers need and especially it will be widely disseminated if your messages are useful. In online business, if you know the solution to marketing affiliate, the efficiency of communications will be quadrupled without money.
7. EASILY BRANDING:
On the internet, just know only one rule: If you share a lot and give away the true value of your brand, it will spread very fast. What anyone can give away is information. Information can be generated by yourself, as well as other people, as long as it is valuable to your targeted customers. Beside the useful information, it is the symbol of your brand. Thus, customers will step-by-step remember your brand.